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  • Writer's picturemckenzie.rabenn

Local SEO Strategy: Citations

Citations are valuable for local SEO because they provide a signal to search engines like Google that your business is legitimate and active in the community.


A citation is an online reference to your business, typically in the form of your name, address, and phone number (NAP), and they are essential to help search engines validate your business’s legitimacy and authority. The more citations you have from relevant, authoritative sources, the more likely it is that search engines will rank your business higher in local search results.


Here are a few reasons why citations are essential for local SEO:

  1. Validation of Business Information

One of the most important benefits of citations is that they validate the accuracy of your business information. Search engines like Google use citations as a way to cross-reference your NAP data across multiple online sources. If your NAP data is inconsistent or incorrect, it can negatively impact your local search ranking.

  1. Increase Local Visibility

Citations are also crucial for increasing your business’s visibility in local search results. The more citations you have from relevant local sources, the more likely it is that your business will appear in local search results. This is particularly important for small and medium-sized businesses that rely on local customers.

  1. Build Authority and Trust

Citations from authoritative sources can also help to build your business’s authority and trust in the eyes of search engines and customers. When search engines see that your business is cited by reputable sources, they are more likely to consider your business as a trusted and authoritative source of information.

  1. Improve Local Rankings

Finally, citations can help to improve your business’s local search rankings. When search engines see that your business is cited by multiple relevant and authoritative sources, they are more likely to consider your business as a top-ranking local search result.


At On the Grid LLC citations are a big part of what we do for our clients each month. We clean up any citations that are outdated or inaccurate and enter citations into relevant and authoritative sources to help to improve your agency's local search rankings and increase your visibility in local search results.



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